Custom Logo Mat Helps Gerflor USA Extend Its NeoCon Presence at Fulton Market

NeoCon is one of the commercial design industry’s leading events, bringing together designers, architects, manufacturers, and product innovators from across the built environment. For brands participating in and around the event, every surface plays a role in the experience.

This year, Matter Surfaces supported our sister company, Gerflor USA, as they prepared for their NeoCon presence at Fulton Market. Matter Surfaces partnered with the team to create a custom logo mat designed to help extend their branded experience beyond the booth itself.

The Challenge: Extending the Brand Experience

For a high-visibility event like NeoCon, Gerflor’s interactive, outdoor booth needed an entry detail that felt intentional, durable, and aligned with the overall booth environment. Because the mat would be placed outdoors, the product needed to support high foot traffic and changing exterior conditions without sacrificing visual presentation.

Matter Surfaces helped identify a solution that could create a branded first impression while performing in a demanding event environment.

The Solution: A Branded Mat Built for an Outdoor Installation

Matter Surfaces partnered with Gerflor to produce a 4’ x 20’ custom logo mat that was placed at the front of the space, featuring the Gerflor logo and made with V-Loop in Aquamarine. 

Installed at the entrance, the mat served as both a functional surface and a brand extension. It welcomed guests, reinforced Gerflor’s presence, and connected the booth environment with the flooring underfoot.

What made V-Loop a good fit for this NeoCon installation?

V-Loop was a strong fit because the installation needed to support foot traffic and exterior conditions while still creating a branded visual moment. Its vinyl loop construction is designed to scrape debris and trap dirt and moisture, making it useful for high-traffic commercial environments.

Using V-Loop Matting in Aquamarine, the mat also supported Gerflor’s visual identity and added a polished flooring detail to the overall NeoCon experience.

This project reflects the role custom matting can play across commercial spaces, from events and showrooms to lobbies, retail entrances, hospitality spaces, and corporate environments. Whether used temporarily for a major industry event or permanently in a high-traffic entry area, custom logo matting can help brands create a clear, durable, and memorable first impression.

Why Logo Matting Matters in Commercial Spaces

For commercial environments, especially event spaces, flooring details can play an important role in how people engage with a brand. Logo matting can enhance a property with personalized branding while supporting safety and wellness across a space.

For events, showrooms, lobbies, and branded commercial spaces, a custom logo mat can help:

• Extend brand visibility beyond signage or displays

• Create a more intentional arrival experience

• Support high-traffic entry areas

• Add a polished design detail

Supporting Branded Flooring Experiences

At NeoCon, brands are not only showcasing products. They are creating environments that reflect their point of view, design priorities, and understanding of how people move through commercial spaces. Matter Surfaces is proud to support Gerflor’s NeoCon presence with a flooring detail designed for both performance and presentation.

As commercial spaces continue to evolve, details like entry mats will remain important tools for shaping how people experience a space from the moment they arrive.

Explore Matter Surfaces’ custom logo matting solutions for branded commercial environments.